Are you the owner of a website? Then you must surely know about blogs and SEO. You might also be aware of the fact that blogs are SEO friendly. Blogs have a lateral navigation which is conducive to indexing. They include keyword tags and have frequent inbound and outbound links along with the capabilities of subscription and syndication. With blogs you can also update your contents even without much knowledge of technologies.
However, blogs are not appropriate for every kind of website business. Whatever it is, the goals for the blogs should be defined before you make any kind of investment blindly. Blogs can help to increase the traffic in your site as your site will be noticed by the viewers.
If you are an SEO consultant, be creative. Step outside the blog box in order to produce and understand the excitement from the client so that you can make commitment to invest continually in your site and get it updated.
Here is a list of several non-blog ideas which can help you take advantage of the blogging benefits of blogs.
- The first thing that you can do is to turn your blog into a guest book. This can be done for instance by printing up some cool cheap business cards which will advertise your guest blog. The cards may contain email address so that the guests can submit their writings. You can also ask them to include links or attachments to photos or videos they would prefer to share. You will be able to easily review comments and pictures before you make them go live in the website. Make your own rules and be fully transparent while you write a guest book policy.
- You can also organize a photo contest where you can focus on the point that people wear a company t-shirt of a particular company or use a similar product. By means of this you can get an opportunity to market and sell your product. Set up an account for photo submissions and make proper efforts to upload it. Keep an option so that people can vote for the photos and place comments.
- You can create a portfolio and turn the blog into a portfolio. You can also use the blog as a database for your work. Make each category a page or simply tag each item with proper and pre-determined category. Upload your work into a post and your website will show all your details.
- You can also create a video portal with the help of the blog format to display your videos as your website extension. This will inform people about your products and services.
With these easy going tips you can utilize the SEO friendly blog formatting. You can also manipulate a blog into a website that looks traditional. In this case you will just have to use the back-end as a content management system. Only with little coding knowledge, you can implement these ideas in a traditional blog format. Therefore think dynamically and then proceed.
