Is there a difference?
Before dealing with the specific features of the SEO Copywriting, it is important to consider whether there is any difference between it and the ordinary writing and if there is what is the difference? Well, let us list the major differences for you…
• Keywords and Phrases Form an Integral Part of SEO copy
If you are aiming at a good position in the long list of the search engines, you have to put special importance on the keywords and key phrases. After all, the users will search for your services using keywords and key phrases. With the passage of time, people are getting savvier with search engines and the nature of search terms have changed as well. The terms used by the searchers these days, are more specific and focused on the topic. Naturally, your content should focus on that trend as well. For that, it is absolutely essential to research the keywords that people are using to search websites. In fact, the recent times have witnessed an increase in the use of the key phrases as opposed to the keywords.
• The Theme of the Copy Need to Be Relevant to Key phrases
Unlike traditional copy here the theme is not dependent on the judgment of the writer; rather it needs to be relevant to the keywords/key phrases which are being used to search the services.
Once you know the keywords the next step is to arrange the keywords and phrases in the proper density. This is very important to rank well in the search list. However, one must ensure that the insertion of the key phrases is not interrupting the lucidity of the language. The content should entertain the visitors and at the same time, it should provide all the necessary information that they want. The keywords should be an integral part of it and not awkward wordings.
• Good prose Is Essential: The quality of the content should act as an effective marketing ploy.
So, there lies the importance of good prose. The main object of writing an SEO copy is to make it readable. It should be fluent, precise and simple, so that people can follow it easily. Along with the style, the content should address the readers and put them as priority.
The basic difference between SEO content and traditional copy is that the former is a marketing initiative to woo the readers. So the search terms for the readers are kept in mind and content is framed accordingly. However the content needs to be informative and interesting enough to induce the reader to take the service.
