Have you ever asked yourself whether your website content strategy is guided by audience intent or not? If not, it is time to reconsider a few choices and reassess the potential of your website and judge if it has helped in converting traffic into perspective customers. In order to drive and convert traffic into real sales, a brand needs to focus on ‘relationship management’ with its target clients. A brand can earn customer loyalty through manifold activities, one of which is blogging.
In today’s world a static website does not make sense. The website needs to be updated on a regular basis and the audience needs to be kept engaged. Realistically speaking creating a dynamic website and daily updating it would be a daunting task for all small /medium companies – in such a scenario blogging provides an apt mean to ensure customer connect.
Blogging is a way to keep customers engaged in a consistent manner over larger time frames. Every customer feels good if they are informed on the various activities their favourite brand is associated with, the kind of trend their brand creates, bits and pieces of in- house information, event news, collection launch, offers on services – all these little pieces of information if put together in an interesting blog domain can actually position a brand as the industry leader. Remember every audience browsing information online, is looking for something good to read, and original to believe in. Therefore blogging is the only way to keep your customers informed about the variety of news and events of the brand. Below are 4 reasons why you need to blog: